Producer Supports

Consumer and Market Research

You will get information for secondary market research from many different sources.

This list is a sample of some resources available. You will find others as you progress through your research: 

• Bord Bia Thinking House:

  The Thinking House, based in Bord Bia’s head office in Dublin, is home to Bord Bia’s library which holds numerous reports and helpful resources. This is not a walk-in library. To access information from The Thinking House you need to follow the link for the library form – https://www.bordbia.ie/industry/grow-your-business/library/ .

  You need to download The Library Desk Request Form, complete it and email it back to

  thethinkinghouse@bordbia.ie

  Note: In order to use this service, you must be engaging with your Local Enterprise Office (LEO), or be completing the Food Starter programme

• Bord Bia New Research:

  This is the source for updated market research reports from Bord Bia:

  http://www.bordbia.ie/industry/manufacturers/insight/publications/bbreports/pages/marketingreports.aspx

• Bord Bia Consumer Trends:

  This is a comprehensive overview of Irish consumer trends in relation to food and beverage

  https://www.bordbia.ie/industry/insights/consumer-lifestyle-trends/

• The Bord Bia Foodservice Newsletter:

  Contains updates from the Foodservice industry for which you need to sign up to the Bord Bia Foodservice Mailing Lists. Email the Head of Foodservice: maureen.gahan@bordbia.ie

• General Market Research Reports Search Engine:

  http://www.marketresearch.com

• Failte Ireland:

  Contains the latest consumer insights, statistics and other information related to the tourism sectors: http://www.failteireland.ie

• Health Food and Drink Trends and Products: 

  Up to date information on trends in health and nutrition:

  http://www.new-nutrition.com

• Central Statistics Office:

  National data on population and trend changes:

  http://www.cso.ie

• European Statistics:

  EU data on population and trend changes:

  http://ec.europa.eu/eurostat