Date: 24^th April 2025 @ 15.00

Where: Zoom

Speaker: Shemaine Doyle, Founder & Managing Director, Brave Marketing www.beabravebrand.com
Avril Twomey, Marketing Manager at Glenilen Farm www.glenilenfarm.com

Booking Fee: €20

Shemaine Doyle

Founder & Managing Director, Brave Marketing

Shemaine is a strategic brand leader with over 20 years of experience in F&B, creative, and innovation marketing across Ireland, Europe, and the Middle East. She has led marketing for global brands such as Costa Coffee, Pret A Manger, and Giraffe, before returning to Ireland in 2021 to launch Brave.

Brave partners with Irish food businesses to unlock growth through strategic brand development, innovation, and marketing execution.

Avril Twomey 

Marketing Manager at Glenilen Farm

With over 16 years of experience at Glenilen Farm, Avril has been a pivotal force in driving the company's marketing and innovation efforts. Starting as the first commercial hire in Alan and Valerie Kingston’s kitchen table, Avril played a crucial role in accessing key accounts and establishing the marketing function. Today, she focuses exclusively on marketing and innovation.

Before joining Glenilen Farm, Avril gained valuable experience in the B2B channel at Glanbia, where she worked for six years, starting as a graduate in Ballyragget and later joining the Glanbia Nutritionals team. This was followed by a two-year tenure at Cuisine de France, further honing her skills in the food industry.

A native of Cork, Avril also holds a BSc. in Food Business from University College Cork (UCC). Avril will share her tips and advice in relation to brand

Glenilen Farm is a leading Irish yoghurt brand based in Drimoleague, West Cork. Founded by owners Alan & Valerie Kingston, the brand is renowned for its’ position around simplicity and authenticity.

Duration: 60 - 90 Mins

Audience: Established and Early-Stage Food Companies - looking to remain relevant, competitive and top of mind without needing an agency retainer or a six-figure budget

Agenda:

1. Intro

2. The Brave Framework - A simple 5 step way to think about building a brand that works:

B - Brand Foundations; Know Who You Are (NOW)

What do you stand for, what's your story, What’s your messaging

R - Roadmap to Success; Agility, Strategy and Trends

Who is your customer, What are their needs, Changing trends, Spotting opportunities

A - Actionable Plans: Consistency Creates Confidence

If you don’t have a plan marketing becomes a panic.. and costs you more!

V - Visibility on a Budget

How to get noticed

E - Execute, Evaluate and Evolve

Build. Test. Tweak. Grow.

3. Brand Health Check - 5 questions to diagnose the health of your brand

4. Q&A